The Taco Project Website Design

How Ridgefield Web Design Helped The Taco Project Scale from Local Favorite to Multi-Location Success

When The Taco Project, a fresh, fast-casual Mexican restaurant brand, launched its first location in Tarrytown, NY, they needed a website that matched their bold flavors and vibrant energy. Today, The Taco Project has grown to five thriving locations—including their newest in Florida—and they’ve trusted Ridgefield Web Design from day one to help power that growth with scalable, modern web solutions.

We were honored to design their original website and even more excited to help them evolve it into a full-fledged, multi-location platform. As the brand grew, so did its digital needs—from displaying location-specific menus to integrating their Toast point-of-sale (POS) system and managing online orders across states. Our latest project was the launch of their updated website, now reflecting all six locations and a streamlined ordering experience that keeps up with demand.

A Digital Experience as Fresh as Their Food

The Taco Project prides itself on offering authentic, flavorful street tacos, burritos, and bowls with fresh ingredients and a casual but lively atmosphere. With every new location, they’ve stayed true to their roots while expanding their customer base and operational footprint.

The original website served them well in the early days—but as the brand scaled, the digital experience needed to keep up. Our goal was to build a site that could grow with them: fast, functional, and easy for the team to manage while delivering a top-tier experience for customers placing online orders or browsing the menu.

WordPress and Toast Integration: A Winning Combo

We rebuilt the site using WordPress, giving the Taco Project team full control over content, images, and updates. More importantly, we tightly integrated their Toast POS system, allowing for seamless online ordering, automatic menu syncing, and flexible location management.

Key Features We Delivered:

• Multi-Location Support – Dedicated pages for each restaurant with hours, directions, and local menus

• POS-Integrated Online Ordering – Toast integration allows real-time updates and smooth ordering flow

• Easy Menu Management – Location-specific menus and specials that are simple to update

• Mobile-Optimized Design – Built for customers who are ordering on the go

• Bold Visual Branding – Custom design reflecting The Taco Project’s lively, modern vibe

Whether you’re in Tarrytown or Tampa, the site delivers a consistent experience while giving each location room to shine.

Designed for Scalability and Speed

With each new opening, The Taco Project’s site needed to expand without losing its structure or performance. We engineered a modular layout that allows for easy duplication of location pages, making expansion a simple process.

Future-Ready Features:

• Scalable architecture for unlimited new locations

• Custom location menu templates linked with Toast for auto-updates

• Search engine optimization (SEO) built into every page

• Fast loading times with image compression and clean code

We also implemented tracking tools and performance analytics so the brand can see which locations are receiving the most online traffic and orders.

Built with SEO to Support Every New Market

With restaurants in multiple states, The Taco Project needed a strong local SEO foundation to appear in search results for terms like “best tacos in Tarrytown,” “Mexican food near me in Stamford,” and more. Using the Rank Math SEO plugin, we optimized each page to help boost visibility and drive local foot traffic.

SEO work included:

• Optimized meta titles and descriptions per location

• Geo-tagged pages and schema markup

• Internal linking and mobile-first design

• Keyword-rich content highlighting each city

The site now acts as a digital gateway for new and returning customers to find The Taco Project in their area.

Why The Taco Project Continues to Work with Ridgefield Web Design

From their very first website to today’s fully integrated, multi-location platform, The Taco Project has counted on Ridgefield Web Design as a strategic partner—not just a vendor.

We’ve helped them:

• Grow from 1 to 6 locations

• Launch and promote a new Florida location

• Streamline online ordering and menu updates

• Stay consistent with brand visuals and messaging

• Optimize for both customers and search engines

Why Work with Ridgefield Web Design?

• Custom, scalable website development

• Full POS integration for online ordering

• Mobile-first and SEO-optimized design

• Flexible WordPress backend

• Ongoing support and updates as you grow

Ready to Grow Like The Taco Project?

Whether you’re opening your first storefront or expanding to multiple states, Ridgefield Web Design is ready to help. We build websites that grow with your business—backed by smart technology, fast performance, and clean design.

Contact us today to find out how we can help your restaurant stand out online and thrive offline.