How we helped this client

How Ridgefield Web Design Helped Pelham Lumber Modernize Their Website for a New Generation of Customers

When Pelham Lumber, a trusted name in building materials since 1965, decided it was time to bring their product offerings online, they turned to Ridgefield Web Design for a modern, responsive website that could grow with their business. From the beginning, Pelham Lumber made it clear that they wanted a clean, easy-to-manage WordPress site that would reflect the company’s long-standing reputation while making it easier for contractors and homeowners to browse and explore their extensive inventory.

Founded by two masons and a carpenter—Antonio, Michael, and Antonio Giordano Jr.—Pelham Lumber has served the needs of contractors and DIYers for generations. As their customer base evolved, so did the need for a digital storefront that showcases their offerings while delivering the same level of professionalism and personal service they’ve been known for.


A Website Built for Contractors, Builders, and Homeowners

Pelham Lumber isn’t just a supply yard—it’s a community resource for everything from framing lumber and masonry products to tools, paint, and outdoor building materials. Their customers rely on the team for expertise, competitive pricing, and quick access to quality materials.

But the old website didn’t reflect the company’s capabilities or make it easy to browse available product lines. That’s where Ridgefield Web Design came in. We designed a streamlined, informative website that makes it easy for both professionals and homeowners to find what they need—whether it’s Trex decking, Pella windows, or Sakrete concrete mix.


WordPress for Product Management and Easy Updates

Pelham Lumber wanted a site they could update internally without needing constant technical support. We built the new website on WordPress, giving their team full control over content management, product categories, and promotional updates.

Key Features of the Website Include:

  • Product Catalog Pages – Organized by category with visuals and supplier information

  • Supplier and Brand Spotlights – Featuring trusted names like Andersen, Trex, and Benjamin Moore

  • Responsive Layout – Works beautifully on desktops, tablets, and smartphones

  • Contact and Quote Request Forms – Streamlining communication with contractors and customers

  • Blog and News Section – Optional area to post seasonal promotions or company announcements

By putting control into the hands of the Pelham Lumber team, we made it easy to maintain an up-to-date online presence that reflects their evolving inventory.


Designed for Today’s Market—and Tomorrow’s

Today’s building supply customers often start their shopping experience online—even for heavy-duty materials. Whether they’re comparing products, researching brands, or just checking store hours, a fast, mobile-friendly site is essential.

We created a layout that reflects Pelham Lumber’s blue-collar roots while positioning them as a modern, forward-thinking supplier.

Visual and Functional Highlights:

  • Strong, clean design that speaks to professionals in the building industry

  • Bold CTAs that drive users to request a quote or visit the yard

  • Clear navigation to explore categories like lumber, masonry, windows & doors, and tools

  • Google Maps integration for easy directions and contact access

The result is a site that works hard—just like the team at Pelham Lumber.


Optimized for Search Engine Visibility

A good website needs to do more than just look good—it needs to get found. We optimized Pelham Lumber’s website using the Rank Math SEO plugin to improve local search visibility for terms like “building supplies Pelham NY,” “lumber yard near me,” and “masonry materials Westchester County.”

Our SEO enhancements included:

  • Optimized page titles and meta descriptions

  • Location-based content and service area references

  • Proper use of header tags and internal linking

  • Image compression for faster load times

These updates ensure Pelham Lumber continues to grow their online presence and attract new customers.


Why Pelham Lumber Chose Ridgefield Web Design

  • Experience in B2B and supply industries

  • Custom design tailored to client workflows

  • SEO-focused structure for better visibility

  • User-friendly backend for staff independence

  • Ongoing support and scalable build

We don’t just deliver websites—we deliver tools that help businesses like Pelham Lumber serve their customers more efficiently.


Ready to Build a Better Online Experience?

Just like Pelham Lumber, your business deserves a website that reflects your reputation, informs your customers, and keeps your product offerings front and center. Whether you’re a building supply company, a trades professional, or a service provider, Ridgefield Web Design is ready to help you grow your digital footprint.

Contact us today to get started on a website that builds trust and drives business.