How we helped this client

How Ridgefield Web Design Helped Ridgefield Rotary Restaurant Raffle Go Digital

When the Ridgefield Rotary Restaurant Raffle, one of the community’s most beloved fundraisers, needed a digital transformation, they partnered with Ridgefield Web Design. The Ridgefield Rotary Restaurant Raffle was originally created as a response to the COVID-19 pandemic, replacing the annual “Taste of Ridgefield” event that could no longer be held in person. What began as a creative pivot quickly evolved into a modern online experience—and we were honored to help bring it to life.

The project goal was clear: create an engaging, user-friendly, and SEO-friendly website where the community could easily purchase raffle tickets online while still supporting traditional in-person ticket sales. The solution needed to track all sales accurately, support both digital and paper entries, and make the raffle easy to manage year after year.


Bridging Tradition and Technology

The Taste of Ridgefield had always been a community celebration, connecting residents with local restaurants and raising funds for Rotary’s charitable work. When in-person gatherings were no longer possible, the Rotary Club pivoted with the Ridgefield Rotary Restaurant Raffle—an innovative idea that still supported local restaurants while raising funds for community causes.

We knew the website needed to do more than sell raffle tickets. It had to tell the story of Ridgefield Rotary’s mission, highlight the participating restaurants, and make ticket buying intuitive for every age group in the community.


WordPress-Powered for Simplicity and Control

To make the raffle system flexible and easy to update annually, we built the website on WordPress, one of the most widely used content management systems. It provides Rotary Club volunteers with a user-friendly dashboard to update content, post raffle details, and monitor ticket sales without needing a developer.

Key Features We Delivered:

  • Online Raffle Ticket Purchase System – Seamless integration for credit card purchases and secure checkout

  • Dual-Entry Tracking – Tools to manage both online and paper ticket submissions

  • Participant Restaurant Profiles – A showcase for the generous restaurants that support the raffle

  • Custom Reporting Tools – To help organizers view total sales and track participant data

  • Countdown Timer and Winner Display – Keeping the excitement alive with real-time updates


SEO-Optimized and Mobile-Friendly

Search engine visibility was key to promoting the raffle each year and bringing in new participants. We built the site with a clean URL structure, mobile responsiveness, and SEO best practices using the Rank Math plugin to help the Ridgefield Rotary Restaurant Raffle stay discoverable in local and regional search results.

SEO Enhancements Included:

  • Optimized metadata and keyword-rich descriptions

  • Fast load times across all devices

  • Structured content with clear headings and internal linking

  • Alt-tagged images and schema markup for better indexing

This ensures that every year, people searching for “Ridgefield raffle,” “local restaurant fundraiser,” or “support Ridgefield Rotary” will find the site easily.


Designed to Build Community Engagement

The site design emphasizes community, gratitude, and giving back. It highlights the raffle’s purpose, the impact of Rotary’s work, and the restaurants that step up to help year after year.

Key Design Elements:

  • Bold Calls-to-Action – Encouraging users to purchase tickets or donate

  • Restaurant Logos and Links – Giving sponsors valuable exposure

  • Dynamic Ticket Counter – Displaying the number of entries in real time

  • Mobile-First Layout – Perfect for users buying tickets on the go

By combining functionality and storytelling, the site creates a sense of urgency and connection that encourages participation.


Built for Year-Round Use and Future Growth

The beauty of this project is that it’s not just a one-time build. The system is reusable and scalable, making it easy for Ridgefield Rotary to run the raffle year after year with minimal updates.

  • Easily Update Ticket Prices or Dates

  • Add New Sponsors and Restaurant Participants

  • Export Data for Drawing Winners

  • Add New Pages or Blog Posts as Needed

Whether the event continues virtually or returns to a hybrid format, the site is built to grow with it.


Why Ridgefield Web Design?

  • Community-Focused – We love partnering with local nonprofits and fundraisers

  • Custom Solutions – Built specifically for the unique needs of your organization

  • Secure Payment Integration – Trusted tools for e-commerce and donations

  • Mobile & SEO Optimization – Ensuring users can find and use your site easily

  • Ongoing Support – We’re always here for updates, maintenance, or new ideas


Let’s Build a Website That Makes a Difference

Just like Ridgefield Rotary Restaurant Raffle, your nonprofit or community organization deserves a website that not only looks great—but also works hard behind the scenes. Whether you’re hosting a raffle, promoting an event, or sharing your mission, Ridgefield Web Design can help you reach more people and make a bigger impact.

Contact us today to get started on a custom digital solution built for your cause.